We need to talk about something that affects every single one of us, every single day, yet somehow remains trapped behind closed doors (literally): pooping. More specifically, we need to talk about how most of us have been doing it wrong our entire lives, and how a simple footstool could change everything.
A Personal Journey to Better Bathroom Health with A Toilet Stool
Like many of you, I spent decades thinking I knew everything there was to know about the bathroom business. That was until my encounter with chronic constipation led to research about proper toilet posture. What I discovered wasn't just enlightening—it was revolutionary.
Enter the toilet stool, a simple yet ingenious invention that's changing bathroom habits worldwide. But before we dive into the science and benefits, let's talk about the company that started it all and created an entirely new product category: Squatty Potty.
The Squatty Potty Story: From Family Solution to Global Phenomenon
The story of Squatty Potty begins with Judy Edwards, a woman struggling with chronic constipation. Her son, Bobby Edwards, watched his mother's struggles and noticed how she would prop her feet up on a regular household stool while using the toilet. This makeshift solution worked, but it wasn't ideal.
Bobby, along with his parents, began researching the science behind toilet posture and discovered something fascinating: humans were designed to squat while eliminating. Our modern toilets, while convenient, force us into an unnatural position that makes the process more difficult.
This revelation led to the creation of the first Squatty Potty prototype in 2010. What started as a family solution soon became a legitimate business, but it wasn't until 2014 that everything changed, thanks to one of the most memorable viral marketing campaigns in history.
The Unicorn That Changed Everything
In 2014, Squatty Potty released what would become one of the most successful viral marketing videos ever created. The video, featuring a prince and an ice cream-pooping unicorn, managed to do the impossible: make toilet talk not just acceptable but entertaining.
The three-minute advertisement, created by the Harmon Brothers agency, used clever humor and whimsical imagery to explain the science behind proper toilet posture. The video achieved over 140 million views across social media platforms and led to a 600% increase in online sales and a 400% increase in retail sales at Bed, Bath & Beyond USA.
The Science Behind the Squat
- Now the science. Multiple medical studies have confirmed what our ancestors knew instinctively: squatting is the optimal position for bowel movements.
The Research Says It All
A landmark study published in the Journal of Clinical Gastroenterology in 2015 found that using a toilet stool significantly reduced straining during bowel movements and increased bowel emptiness sensation among participants. The study showed:
71% of participants experienced faster bowel movements.
90% reported less straining.
95% noted improved bowel emptying.
Another study published in the Journal of Clinical Medicine in 2019 demonstrated that elevated foot position during defecation:
Straightens the anorectal angle
Relaxes the puborectalis muscle
Requires less effort to achieve complete evacuation
Why Your Body Needs This
To understand why toilet stools are so effective, we need to look at our anatomy. The human body has a natural kink in the colon—the puborectalis muscle—that acts like a kink in a garden hose, preventing unwanted elimination. When we sit on a modern toilet, this muscle remains partially engaged, making elimination more difficult.
When we squat or elevate our feet:
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The puborectalis muscle fully relaxes
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The colon straightens
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Gravity assists in the process
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Less straining is required
Health Benefits of Using a Toilet Stool
Using a toilet stool isn't just about comfort—it's about preventing serious health issues:
Immediate Benefits:
Faster, more complete bowel movements
Reduced straining
Better emptying of the bowel
Less time spent on the toilet
Long-term Health Benefits:
Reduced risk of hemorrhoids
Prevention of constipation
Lower likelihood of developing diverticular disease
Decreased risk of pelvic floor issues
Potential protection against colon disease
Choosing Your Perfect Stool
Squatty Potty offers a range of models to suit different needs and preferences. Here are a few models available for purchase at squattypottyaustralia.com.
Squatty Potty Ecco Stool
- 15 million units sold worldwide.
- Economical, durable, and built to last.
- The kid and family approved.
- Ergonomic design for proper alignment - easier, more efficient elimination.
- Clean and sanitary.
- Better health and wellness.
Ecco 7” and 9" versions.
Squatty Potty Flip Bamboo Stool
100% Natural Renewable Bamboo.
Made with Formaldehyde-Free Glues and Resins.
Flips Height between 7" and 9".
Water and Mold Resistant.
Eco-friendly.
Assembly Required.
Squatty Potty Base 2.0 Stool
Transform your toilets into 'elimination stations'.
Our most economical multi-sized stool option.
Minimalist design, great for apartments or smaller spaces.
The topper (included) raises your stool from 7" (178mm) to 9" (229mm).
Made from recycled material.
Increase emptiness by 85%.
Water and Mold Resistant.
Works perfectly for families, and everyone gets to enjoy the benefits.
Incredibly durable and easy to clean.
Squatty Potty Travel Stool
Designed for the nomad and frequent traveler.
Durable plastic and built to last.
Easy to fold and unfold.
Proper alignment - makes easier, more efficient elimination.
Clean and sanitary.
Better health and wellness.
Squatty Potty Slim Teak Stool
Sculpted Plywood.
Natural Teak Wood Finish.
Easy to Clean.
Ergonomic Design.
Better health and wellness.
Making the Switch: Tips for Success
Transitioning to using a toilet stool might feel strange at first, but here are some tips to help you adjust:
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Start with the 7" height if you're new to elevated pooping
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Give yourself at least two weeks to adjust to the new position
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Keep your feet flat on the stool
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Maintain good posture while seated
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Don't rush—let gravity do its work
Investment in Your Health
When you consider that we spend an average of 92 days of our lives on the toilet, investing in proper positioning seems like a no-brainer. A quality toilet stool costs less than a single doctor's visit and could prevent thousands in medical bills down the road.
Take Action Today
Ready to revolutionize your bathroom experience? Visit our official site Squatty Potty to:
- Browse the full range of products
- Read customer reviews
- Learn more about the science
- Find the perfect stool for your needs
Remember, proper toilet posture isn't just about comfort—it's about taking control of your health and preventing future problems. Don't wait for issues to develop before making this simple but effective change to your daily routine.
Also Read:- The Benefits of Using a Donut Cushion for Comfort
Conclusion: A Step Toward Better Health
The toilet stool revolution isn't just another passing wellness trend—it's a return to our body's natural design, supported by scientific research and millions of satisfied users worldwide. By making this simple addition to your bathroom, you're investing in your long-term health and well-being.
Whether you're dealing with existing bathroom issues or simply want to optimize your health, a toilet stool is an essential tool for modern living. Visit our official site today and take the first step toward better bathroom health.
Remember: Your body was designed to squat, not sit. Isn't it time you gave it what it needs?
FAQs
Q:- What is a toilet stool, and how does it work?
Ans: A toilet stool elevates your feet, aligning your body in a natural squatting position, which helps ease bowel movements and reduce strain.
Q. What are the health benefits of using a toilet stool?
Ans: Using a toilet stool can improve digestion, prevent constipation, reduce bloating, and lower the risk of hemorrhoids by promoting better bowel health.
Q:- Is a toilet stool suitable for everyone to use?
Ans: Yes, toilet stools are suitable for all ages and can be especially beneficial for people with digestive issues or those seeking better bathroom posture.
Q:- Is this necessary for everyone?
Ans. While some people may have fewer issues with traditional toilet posture, the anatomical benefits of squatting apply to everyone. It's simply how our bodies were designed to function.
Q:- What about children?
Ans. Children can benefit greatly from proper toilet posture, and many parents report easier potty training when using an appropriately sized stool.
Q:- Will it work with my toilet?
Ans. Squatty Potty products are designed to work with standard Western toilets. The website provides detailed measurements to ensure compatibility.